Created for the well known school Horace Mann Elementary, this cookbook collated recipes from it's families from over 50 different countries. I also did the photography for this book.

This creative was originally designed to be photographed in Rekjavik Iceland, as the winner of this campaign would win a trip there. However when I created the idea in photoshop, the client thought it was so good, I had to work with Iceland tourist board images and photograph the models in this quirky fifties style locally. Doh!

This direct mail piece for Batchelors instant soups had the back of the jeans photographed onto the back of this piece, which had a free sample pack of the soup attached inside. An obvious play on words which appealed to the target market!